Pricing

Simple pricing for
serious coaches.

No upsells. No feature gates. Every plan includes the full Program Lab feature set — pick the size that fits your operation.

Monthly
Annual Save ~17%
Coach Solo
For the individual coach who programs their own classes
$29 /month
  • 1 coach seat
  • Full workout builder
  • 214+ movement library
  • Block & class templates
  • PDF & Seconds Pro export
  • Muscle coverage tracking
Regional
For multi-location operators and larger coaching teams
$449 /month
  • Up to 20 coach seats
  • Everything in Boutique
  • Admin dashboard
  • Role-based access control
  • Dedicated onboarding
  • Priority support SLA
Enterprise
Large operations, franchise groups, and organizations with custom requirements. Let's build something that fits.
  • Unlimited seats
  • Custom integrations
  • White-glove onboarding
  • SLA & dedicated support
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A pro instrument, not a subscription trinket.

The Boutique plan costs roughly 10% of the labor cost it replaces — one less hour of weekly admin work more than pays for it. Regional comes in at about 8%.

We built Program Lab because coaches deserve tools that match the quality of their work. The pricing reflects that.

Common Questions

Is there a free trial?

We offer a guided demo so you can see Program Lab in action with your type of programming before committing. Book a demo above and we'll set it up.

Do all plans include all features?

Yes. Every plan includes the full Program Lab feature set — workout builder, movement library, templates, PDF export, Seconds Pro export, and muscle tracking. Plans differ by the number of coach seats and team features.

Can I switch plans?

Absolutely. You can move between plans as your team grows. We'll prorate the difference.

What does the annual discount look like?

Annual billing saves you roughly two months compared to monthly. Coach Solo: $290/yr vs $348/yr. Boutique: $1,490/yr vs $1,788/yr. Regional: $4,490/yr vs $5,388/yr.

What if I need something the plans don't cover?

Contact us. The Enterprise plan is designed for organizations with custom needs — large seat counts, specific integrations, or franchise-level operations. We'll work with you.

Not sure which plan is right?

Book a demo and we'll help you figure out the best fit for your operation — no pressure.

Talk to Us